How it works

From a prompt to a published, optimized site

No page builders, no plugins, no servers. You describe the site, refine it in plain language, and publish it under your own brand — with hosting, SSL, and a free CRM handled for you. Here's exactly what happens, step by step.

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The workflow

Three steps, start to live

Describe the site

Point Website Heroes at a brief, an existing site to redesign, or just a prompt. The AI builds a complete, on-brand site — pages, copy, and layout — with clean semantic markup and structured data generated from the start. You're not staring at a blank canvas; you're reviewing a real first draft within minutes.

Refine by chat

Tweak anything with plain language. "Make the hero bolder, add a services grid, wire up the contact form, swap the palette to match the client's logo." Changes land in seconds on a private staging URL that only you and the client can see — iterate as many times as you need before anyone outside the room sees it.

Publish under your brand

Connect the client's domain and go live. SSL, hosting, and a free Invotime CRM come with it — all white-labeled to you. The client sees your brand, your domain, and your invoice. They never see us. You keep the relationship and the retainer.

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The division of labor

What you bring. What we handle.

You stay in control of your brand and your client relationships. We run everything technical underneath — so you never touch a server, a plugin, or a security patch.

You bring

Your own domain for each production site — the client's URL, not ours.
Your Anthropic API key so the AI runs on your account and your terms.
Your Stripe credentials if you want clients to pay direct, or bill them on your own.
A staging subdomain for private previews before anything goes live.
Your brand — the logo, colors, and name your clients already know.

We handle

The AI plumbing — model orchestration, generation, and the build pipeline.
Hosting, CDN, and SSL — global delivery and certificates, fully managed.
The platform itself — updates, uptime, and security, with nothing for you to patch.
The free Invotime CRM — organizations, contacts, and deals on every account.
Optimization — SEO, AEO, and GEO output baked into every page automatically.

Ongoing updates

Updates the easy way

Text and image updates are unlimited, and managing them barely touches your week. Clients send their requests, you batch them into a single prompt session, and the changes ship — no tickets, no page-builder wrestling, no logging into a CMS.

Clients send requests by email or your intake form — no portal logins for them.
You batch them into a ten- to twenty-minute weekly prompt session.
One to five business days turnaround — predictable for you and the client.
Most clients have no monthly requests at all — the retainer is mostly margin.

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Abstract dark technical interface representing a fast update workflow

Technical proof

Every site ships this automatically

Optimization isn't an add-on you bolt on later. Each published site ships with an llms.txt file and JSON-LD structured data out of the box — so it's readable by search engines, answer engines, and AI assistants alike. SEO, AEO, and GEO, handled.

/llms.txt

# Bardane & Co — Commercial Roofing
> Family-owned commercial roofing in Austin, TX.

## Services
- Flat & TPO roof installation
- Roof inspections & leak repair
- Preventive maintenance plans

## Contact
- Phone: (512) 555-0142
- Email: hello@bardaneco.com
- Service area: Greater Austin

JSON-LD — Organization

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Bardane & Co",
  "url": "https://bardaneco.com",
  "telephone": "+1-512-555-0142",
  "areaServed": "Austin, TX"
}
</script>

Staging → production

Every site is just $5/mo — staging or live

There's no separate "staging tier" to think about. Each site — whether it's sitting on a private staging URL or running in production on a client domain — is a flat $5 per month. Build it, sit on it, perfect it, and it stays $5 until you launch.

Build on staging

Spin up a site on a private staging URL for $5/mo. Iterate by chat, share it with the client, and refine it for as long as you like.

It stays $5 until you launch

No clock is ticking on a higher rate. The cost doesn't change when you move from staging to production — a live site on a client domain is the same flat $5/mo.

Predictable margin

Charge the client a real monthly rate, pay $5 for the site, and keep the rest. Pricing this simple makes every retainer easy to model.

Try the workflow yourself

See a prompt become a published site

Start your free trial and run a real site through the whole flow — describe, refine, publish. Free for 14 days, card on file, not charged.

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